Frame the useful action
Protect the product and key movement when planning vertical, square or horizontal versions.
Social and vertical video
Keep the product, hands and message visible on a phone.
Made for the screen in your hand
A horizontal commercial does not automatically become a useful vertical video. Cropping can remove the product, a hand movement or the detail a viewer needs to understand. We review existing footage and intended placements, then plan the opening, important visual area, caption space and agreed durations. For Korean brands reaching U.S. audiences, the result is a defined set of edits that fits the selected channels and leads to a relevant next step.
Explore the fit ↗What the work makes possible
Make captions readable
Allow space for captions and platform overlays, with language and text reviewed before delivery.
Open with a clear idea
Give each short edit a focused first moment, purpose and destination.
Your production scope
- 01
Footage and channel requirements review
- 02
Agreed vertical and horizontal edits
- 03
Caption files or captioned versions as scoped
- 04
Delivery specifications and landing-link handoff
Your proposal confirms the selected deliverables, language versions, review rounds, timing and fees.
From brief to approved edit
- 01
Check the source material
Review footage quality, framing and the details that must remain visible.
- 02
Map the placements
Agree on ratios, durations, languages and the next action for each version.
- 03
Build the edits
Prepare openings, crops and captions around the selected product moments.
- 04
Review on a phone
Check readability and composition before delivering approved channel files.
A practical starting point
A Korean food brand has a horizontal cooking video but needs short mobile edits for a U.S. launch. We could identify the clearest preparation moment, preserve the hands and bowl in a vertical frame, and add concise captions. If the source cannot support that crop, the brief would identify the extra shots needed before editing.
Illustrative scenario and editorial imagery. This is not a client case study or a confirmed partnership.
Before production begins
Can you turn our existing video into vertical edits?
We first check resolution and composition. Some footage supports a clean crop; other scenes need reframing, a different edit or additional footage to preserve the important action.
Are captions simply a transcript?
Not always. Short social edits may need concise, timed text. We agree on wording, language and caption format, then review readability in the intended frame.
How many versions are included?
The proposal specifies the number of edits, aspect ratios, lengths and review rounds. Different openings or languages should be included explicitly in that scope.
Bring the footage and the channel list
Share what you have and where it needs to appear. We will identify useful edits and any gaps in the source material.
Discuss social video